CollagenVital to healthy skin, hair, bones and joints. Reduced levels of collagen are especially noticeable in the skin because the skin loses its elasticity and becomes prone to sagging with age. Collagen maintains skin elasticity and strength by stimulating the synthesis of new collagen and as a result minimising the appearance of deep wrinkles and fine lines. Collagen encourages the renewal of cells and minimizes facial muscle contraction, the cause of wrinkles. CoQ10An excellent source of vitamins, nucleic acids, phospholipids and proteins. Rich in vitamins A, D, B1, B2, B6 and micro-elements Co, Cu, P, Si, Zn as well as amino acids like glycine, lysine, histidine, arginine and asparagine. With a similar cell format to human skin Caviar helps speed up the natural production of collagen helping to plump and lift the skin for a more youthful appearance. LiquoriceImproves the appearance of dry and damaged skin by restoring suppleness. Liquorice also functions as an anti-inflammatory and has skin soothing capabilities. Studies have shown Liquorice may also inhibit the skin’s tyrosinase activity and melanin production, making it an excellent skin brightening agent. It has also been shown to help reduce redness and irritation commonly associated with various ailments such as Rosacea, Psoriasis and acne.