Too much dirt?

Pollution, oil, impurities... Everyday's a challenge in the urban jungle. Unfortunately this can show on your skin: dullness, blackheads, shininess...

For skin that feels squeaky clean: try L'Oréal Paris Men Expert Hydra Energetic Daily Purifying Wash "Magnetic" Effect.

Discover the power of charcoal.

A cleansing innovation: for the first time, L'Oréal Paris Men Expert introduces black charcoal, a purifying agent, in a foaming wash.

The formula acts like a magnet on skin to capture and get rid of dirt (impurities, excess sebum and pollution) and helps fight 5 problems that can be caused by daily city grime:

- Shine - Blackheads - Stickiness - Dullness - Enlarged pores

Sounds surprising?

The black gel turns into a rich white foam for a new sensation of cleansing.